Class Blog: Marketing Ticket Prices

This weeks blog presented us with the question of whether we would rather sell 10,000 tickets at a cost of $2.00 per ticket or 1,000 tickets at $20 per ticket. In my personal opinion I think this is a rather simple answer. Just like in any industry, you want to gain a wide customer base and residual customers. With selling tickets to 10,000 people rather than 1,000 you do just that. This is a great opportunity for your team to gain a very large fanbase if you would choose that option. Another huge advantage of selling that amount of tickets for only $2.00 rather than for $20.00 is that you get a reputation for having good value as a sports organization. This will help build a certain rapport with the customer base because they will trust you as well as your product. This great price as well as the amount of 10,000 tickets you sold will absolutely build a large, repeat customer base. These 10,000 customers will be able to tell many others about the great deal of $2.00 per ticket in comparison to the low amount of people that could or even would spread the word of $20 tickets.