As everyone already knows, the Super Bowl is the day that every major company showcases their new commercials for the year. It creates great exposure for their product because of the insane amount of people watching the game. But besides the commercials, there is plenty of other, more subtle advertising going on during the Super Bowl.
One major form of advertising I noticed was the Reebok logo on the teams uniforms. What better way to advertise then to put it right on the players. This doesn't straight out tell the viewers to buy Reebok equipment, but tons of people must think the uniforms look cool. This gets other teams such as colleges and high schools to contact Reebok and see what they can do for their own school.
Another advertising I noticed was the Verizon Wireless logo on the scoreboard. They only showed the scoreboard about two times during the game but both times I saw that logo on both sides of it. This ad wasn't so much for the viewers at home but rather for the fans in attendance.
The last one I noticed was probably the biggest one that I saw outside of the commercials. The entire halftime show was called the "Bridgestone Halftime Show." It seems odd that a company that manufactures tires would sponsor a halftime show that contained Madonna, Nicki Minaj, and Cee-Lo Green, but with the amount of people watching, it really doesn't need to make sense. I am almost 100% certain the Bridgestone had major hits on their website immediately following that halftime show.
What all this tells me is that it doesn't matter when or where you advertise during the Super Bowl. All it boils down to is that the Super Bowl is a marketers dream. It creates the rare opportunity for a company to showcase their product to one of the largest audiences possible and actually have the audience intrigued in the commercial itself. I mean after all, isn't that half the reason why people watch the Super Bowl anymore?
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