The Sports Sponsorship Criteria in the book revealed a lot to me about the standards that Coors looks for when looking for a sponsor. Coors has a ton of qualifications and requirements for who they allow and who they look to sponsor them. Coors creates a great medium for sponsors to help themselves as well as Coors. Coors advertises through sports, co-op events, regional events that include fairs and festivals, and other special marketing events.
This Coors section allowed me to learn that sponsors have to go through a lot of requirements to become a sponsor. I used to think it was the other way around. Coors has developed a great idea of what kind of events they want to be sponsoring and what kind of image they want to have. For example, their target age is 24 so they are going to sponsor events that 24 year olds are going to be the primary attendees. It is apparent that Coors has put a lot of time and effort into these sponsorship criteria and it really seems to be working for them because they have become a major beverage company.
No comments:
Post a Comment