Class Blog: Olympics

As most people know, the Olympics take place this Summer in London. The Olympics have become one of the most viewed events throughout the world so it is no wonder that sponsors are more than ready to line up and pay up to get their name out there. The 2008 Beijing Olympic games attracted a record 4.7 billion viewers on television alone. Think of how many times a commercial would have to run on a normally programmed show in order to reach that viewership. It would take years! The exposure the Olympics can create for a company is second to none. Even outside of television advertising there are a great number of people that will be attending the games as well. Advertising through billboards, sponsoring events, product samples, and anything else to give the people in attendance a 'hands-on' experience with your company will most certainly be profitable for companies. Some of the The Olypmic Sponsors (TOP) for this years Olympic games include huge companies such as Coca-Cola, Acer, McDonalds, Procter and Gamble, General Electric, Omega, Panasonic, Samsung, DOW, Atos, and of course Visa. All of these companies are sure to get their money's worth during the course of this years London Olympics.