I am definitely glad that I decided to take the Sports Writing for Marketing and Promotions class. As a Marketing major that would like to do something in the world of sports, I think this was the perfect class to give me an idea as to what will differentiate me from my competition. It gave me a great understanding of all the different ways to go about marketing your team or event as well as how to gain sponsorship. It was also a very good touch-up course from my marketing classes to refresh me on all the different forms of media that sports can promote themselves through.
I think the biggest thing that I learned about sports marketing is that you have to start out small. If I want to get a career in this field I have to build my network. I need to get my name out there and just meet people who are doing jobs that I would potentially want to do. This class has taught me that the more people you know, the easier it can be to get into a job. There are tons of people who have an abundance of knowledge about sports but knowing people on the inside of an organization is something that will set you apart from other potential candidates. To go along with this, I learned that it is vital to present yourself professionally wherever you go because you never know who you could meet. Even a casual night out on the town could turn out to be the night you run into someone who could be used as a lead or referral for a job. Getting your foot in the door of a professional organization can be the hardest part of the job at times and this is why networking is so key to getting in.
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